The Adobe Inc. Brand Audit is a comprehensive guide to Adobe's history, mission, and product, their marketing strategies and positioning relative to their industry, competitors and audience, and future opportunities for the brand's growth. This project was completed as a midterm assignment for the Parsons School of Design course Marketing, PR, and Branding.
I chose to focus on Adobe because I use their products daily, and because I want to work for a company that is driven by creativity and innovation in the same way as Adobe.